Résumé
Professional
Summary
Creative and Design Director with 20+ years of expertise in art direction​, graphic design and strategic advertising. Proven leader known for spearheading innovative design strategies that deliver compelling brand identities and immersive user experiences. Adept at cultivating creative teams and driving business objectives through collaborative design initiatives.
Work History
Creative Director - Television City Studios
2011 - Present
• Directed studio operations, optimizing team productivity and output.
• Provided strategic leadership and guidance to a team of 7 designers, orchestrating the successful
design and delivery 60 of diverse projects annually.
• Managed design budgets and resources effectively, optimizing costs while preserving high
design quality.
• Presented comprehensive design strategies and compelling concepts to clients, executives,
and marketing teams, balancing creative vision with practical implementation.
• Developed innovative creative solutions with strong conceptual and strategic thinking across
print, digital, and identity, spanning a broad range of categories.
• Applied excellent understanding of art history, photography and current design trends to
all projects.
Design Lead - CBS Television Studios
2007 - 2011
• Streamlined graphic production workflow, reducing average project turnaround time by 2 days
and increasing team efficiency.
• Ensured brand consistency by developing comprehensive style guides, branding and key art
for network-wide implementation.
• Enhanced in-house production capabilities by acquiring and implementing large format printers,
which expanded service offerings to fulfill 100% of internal large-format printing needs,
eliminating prior reliance on external vendors.
• Successfully delivered impactful projects for television, videos, billboards, commercials, logos,
infographics, and way-finding.
Senior Designer - Lucky Brand Jeans
2004 - 2007
• Pioneered cutting-edge graphic designs, elevating brand identity and significantly boosting
product appeal, contributing to a 26% increase in sales for targeted clothing lines within the
first two quarters.
• Conceptualized and created an abundance of diverse, stylish, and unmatched graphics for
various applications used throughout the brand.
• Collaborated cross-departmentally with teams to enhance product appeal, ensuring congruence
within the trademark.
Expertise
• Strategic Creative Leadership: Driving design vision and execution across diverse projects to
meet business objectives.
• Art & Design Direction: Guiding visual strategy and brand aesthetics for compelling brand
identities and user experiences.
• Team & Brand Management: Leading multidisciplinary teams, fostering creativity, and ensuring
consistent brand integrity.
• Innovative Concept Development: Pioneering impactful creative solutions and advertising concepts.
• Full-Spectrum Production Oversight: Optimizing workflows from graphic design to final production
and resource management.
• Client & Stakeholder Relations: Communicating strategies and fostering collaborative partnerships.
Software
• Adobe Illustrator •Adobe Photoshop • Adobe InDesign
• RIP Software • Microsoft Office • Asana
• Google Workspace. • Keynote
Education
BFA, Graphic Design
Minor - Art History
Savannah College of Art and Design
2002
Unexpected
Details
I spend a lot of time traveling with my family experiencing all that we can in as much time as we have.
I am a gentleman of sport and leisure. Do NOT tempt me with at good time! 😈
I LOVE sushi, all dogs and a nice sunset.
Carson Mazaros
